Men's market suffers circulation decline

Emap's men's weekly Zoo has posted a surprise year-on-year drop in sales of 12.5% in the consumer magazine ABCs for January to June, pushing the title into fourth place in the men's market behind Natmag Rodale's Men's Health for the first time.

The title now sells 228,024 copies a week, while IPC's rival weekly Nuts recorded marginal decline of 0.7% to 304,785.

All three of Emap's men's titles posted double digit percentage drops. FHM fell by 16% in the period and Arena was down 18.6%.

In a tough market for monthly magazines, IPC's Loaded fell by 20.1%, while Dennis' Maxim was the fastest faller with a 21.4% drop period-on-period and 35.8% for the year.

In the women's weeklies sector , News Magazines' Love It posted its first ABC of 405,441 and NatMags' Real People debuted with 318,105.

Closer leads the celebrity market for the first time with an ABC of 590,211, while Heat has moved ahead of OK! with a circulation of 579,883.

Emap's Bliss retain its lead of the troubled teenage market, but it posted the biggest drop in the sector, down 23% on the previous period.

Media Week will publish a full-length guide to the ABCs on 22 August.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Campaign Viral Chart: T-Mobile Super Bowl ad featuring Drake overtakes Heinz to top spot

Campaign Viral Chart: T-Mobile Super Bowl ad featuring Drake overtakes Heinz to top spot

The extended version of the spot takes the top position in a chart filled with Super Bowl ads.

Share
Johnston Press boss Highfield: i can win ad revenues from Times and Telegraph

Johnston Press boss Highfield: i can win ad revenues from Times and Telegraph

Ashley Highfield, the chief executive of Johnston Press, has hailed the acquisition of i as an opportunity to gain significant national advertising scale and win "some of the pounds from The Times and the Telegraph".

Share
ESI Media: Digital-only Independent can thrive because 'we believe in journalism'

ESI Media: Digital-only Independent can thrive because 'we believe in journalism'

The advertising boss of ESI Media has claimed The Independent can thrive as a strong digital-only brand because of its journalism and that other publishers will be looking to follow suit by shutting their print editions.

Share

Get news by email