Men's market suffers circulation decline

Emap's men's weekly Zoo has posted a surprise year-on-year drop in sales of 12.5% in the consumer magazine ABCs for January to June, pushing the title into fourth place in the men's market behind Natmag Rodale's Men's Health for the first time.

The title now sells 228,024 copies a week, while IPC's rival weekly Nuts recorded marginal decline of 0.7% to 304,785.

All three of Emap's men's titles posted double digit percentage drops. FHM fell by 16% in the period and Arena was down 18.6%.

In a tough market for monthly magazines, IPC's Loaded fell by 20.1%, while Dennis' Maxim was the fastest faller with a 21.4% drop period-on-period and 35.8% for the year.

In the women's weeklies sector , News Magazines' Love It posted its first ABC of 405,441 and NatMags' Real People debuted with 318,105.

Closer leads the celebrity market for the first time with an ABC of 590,211, while Heat has moved ahead of OK! with a circulation of 579,883.

Emap's Bliss retain its lead of the troubled teenage market, but it posted the biggest drop in the sector, down 23% on the previous period.

Media Week will publish a full-length guide to the ABCs on 22 August.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

PHD co-founder Jonathan Durden reflects 25 years on

PHD co-founder Jonathan Durden reflects 25 years on

Who knew that a global phenomenon could be spawned from such humble beginnings? PHD co-founder Jonathan Durden takes a trip down memory lane.

Share
Friday's lesson? We should all be more unprofessional

Friday's lesson? We should all be more unprofessional

What kind of time is 18:05 to you? Home time? Carry on working time? Bloody big glass of wine time? At Brand Republic we know it's often time to recoup, when the day's meetings are over and you can catch up on the most important developments of the day. Our 18:05 digest brings you the five things you need to know at the end of every day. Whether it's the top news stories, what's trending on social, what the wider media is saying or irreverent inspiration for your journey home - we've got it covered. And don't worry, we'll keep it short.

Share
#MediaWeek30 set for bumper issue and party on 29 April

#MediaWeek30 set for bumper issue and party on 29 April

Media Week's 30th celebrations are taking shape, offering the chance for the UK's vibrant commercial media businesses to get involved.

Share

Get news by email