Men's market suffers circulation decline

Emap's men's weekly Zoo has posted a surprise year-on-year drop in sales of 12.5% in the consumer magazine ABCs for January to June, pushing the title into fourth place in the men's market behind Natmag Rodale's Men's Health for the first time.

The title now sells 228,024 copies a week, while IPC's rival weekly Nuts recorded marginal decline of 0.7% to 304,785.

All three of Emap's men's titles posted double digit percentage drops. FHM fell by 16% in the period and Arena was down 18.6%.

In a tough market for monthly magazines, IPC's Loaded fell by 20.1%, while Dennis' Maxim was the fastest faller with a 21.4% drop period-on-period and 35.8% for the year.

In the women's weeklies sector , News Magazines' Love It posted its first ABC of 405,441 and NatMags' Real People debuted with 318,105.

Closer leads the celebrity market for the first time with an ABC of 590,211, while Heat has moved ahead of OK! with a circulation of 579,883.

Emap's Bliss retain its lead of the troubled teenage market, but it posted the biggest drop in the sector, down 23% on the previous period.

Media Week will publish a full-length guide to the ABCs on 22 August.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest sponsors Channel 5 sponsors Channel 5, the job site, has signed a deal to sponsor Channel 5 shows as part of its 'Love Mondays' campaign.

Attempts to revive Loaded fail, magazine to close after 21 years

Attempts to revive Loaded fail, magazine to close after 21 years

Loaded, a trailblazer in the men's magazine market in the nineties, is to close after 21 years following an unsuccessful attempt to breath new life into the title by publisher Simian Publishing.

Does your PR strategy include GIFs?

Does your PR strategy include GIFs?

It should. A YouTube rep replied to a reporter with a GIF of a child shrugging and demanded the reporter run it.


Get news by email