Now, we all love Celebrity Love Island don't we? Packed with really exciting and funny celebrities, tons of sensational goings-on and a format that must have Endemol wishing it never bothered with that silly Big Brother idea.
While it would be a tall order to eclipse such great programming, Bitch was pleased to learn that Mick Rigby and the guys at Monkey did just that ... during the ad breaks. They raised a few eyebrows at the BACC along the way, too. The agency, on behalf of client match.com, ran live ads (well, with a 15-minute lag thanks to the BACC) between an episode of CLI the other Sunday, where two competition winners (a guy and a girl) had their 15 minutes of fame (well, more like two and a half minutes) and pitched themselves to the nation's singletons. The idea being that you then visit the site to arrange a date with them.
All the media buying was carried out by M2M and the campaign was supported by lots of splendid mar-comms activity stuff in the lead up. But those kids at the BACC weren't getting carried away. No sir.
In fact, they were so adamant that the competition winners' "live" TV pitches weren't influenced by commercial interests, they chucked ITV Sales' John Smale and Jamie Wilson (who both worked hard on the deal) out of the studio! Well, rules are rules.
GADGETS AND STUFF ARE A HIT DOWN BY THE RIVER
Is it just Bitch, or does this boat actually look like a bath tub that's just been dropped off the nearest bridge?
Either way, it seemed to go down well with those gadget-hungry guys and girls at Stuff magazine. Despite appearances, this thing is actually a speed boat and it helped the magazine's commercial manager, Saed Souissi (pictured at the stern of this manly vessel), and the rest of the team wow the press-buying community at a recent jolly-type day in London.
After playing around with some ace gadgets in a London location, all the agency types were then ferried down the Thames for a lunch in Richmond. It goes to show, size isn't everything.
NME SET FOR A MONSTER BASH IN CAMDEN TOWN
NME has come a long way since its first issue (pictured). And now the website, NME.com, is having a big 10th birthday party in North London.
Lots of bells and whistles attached (as well as black nail polish and skinny-fit jeans) and we're sure it will be a lovely bash. In fact Kasabian, one of Bitch's favourite bands, is playing. And via the power of press release, guitarist Serge Pizzorno told NME the event will be something akin to "Godzilla in Camden Town!"
Considering Godzilla was one of the biggest flops in recent cinema history after its latest remake, we hope that all the Goth kids of Camden aren't left feeling the same way about NME.com after this much-trumpeted event.
HERE'S AN APPEAL TO PUT A SONG IN YOUR HEART
Do you like singing? Do you have a heart? Well, perhaps you could help national charity Heart Research UK with its upcoming promotional campaign.
The charity, unsurprisingly dedicated to raising funds for heart research, is looking to get people involved with its Sing Your Heart competition in December. Basically, it wants groups of people to organise events where everyone gets together and has a good old sing along.
However, it needs sponsors to help raise funds for the promotional pack. If you feel like getting your CSR hat on and slapping your company logo on the charity's materials in exchange for giving them some cash, visit http://www.heartresearch.org.uk/ for details.
TIME BANDIT - ANDY HART, MANAGING DIRECTOR, AN DIGITAL
35% - Managing the AND network: managing and liaising with the senior staff within AN Digital. Trying to keep an eye on all our businesses (more than 70 websites) is a never-ending task. The talented team at AND drives our success: I try to keep them pointed forward and upward.
15% - Managing upwards: working with the wider DMGT Group and reporting to the board on AN Digital's activities. Meeting with divisional MDs.
20% - New business: searching for entrepreneurs who understand their market and who are developing great consumer experiences. There's always a fantastic digital business to discover. I like to keep an eye open for the ones ready for the next stage in their growth, that's when we snap them up!
15% - Intelligence gathering: reading the trades, researching on the web, meeting with partners. If I could, I would spend more time on the net, reading blogs, looking at new products and services to get ideas.
10%- Communicating: e-mails, IM, texting, speaking on the phone, keeping up on what's going on - I live and breathe through my BlackBerry! 5% Travelling and networking (3%): I'm often out and about travelling to and from meetings and make time to network and entertain. Time out (2%): working out in the gym. I do some of my best thinking there.