Search Marketing's deal with Blowfish

All Response Media's joint venture, the Search Marketing Agency, has signed a deal with online marketing agency Blowfish Digital to provide keyword bidding services.

Blowfish Digital provides pay-per-click, search engine optimisation, e-mail marketing, lead generation and media planning and buying for its clients, which include Hotelopia, part of FirstChoice, gaming firm Jackpot Joy and talking book company Audible.

The Search Marketing Agency service involves staff bidding on keywords, 24 hours a day, seven days a week. This reduces click fraud and provides realtime monitoring of keyword performance.

All Response Media last week won the £3.5m direct response account for DVD rental-by-post business Lovefilm International.

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