Survey reveals bored workers end day with flirty messages

LONDON - Young employees who use online flirting services are getting most of their kicks an hour before the end of the working day at 4.30pm, a new study has found.

The research by flirting website Flirtomatic.com shows that online flirting peaks at 4.30pm, known as 'flirty four-thirty', as it's thought to be due to workers trying to waste that last hour before the end of their working day.

Flirtomatic has 100,000 people registered, 65% of who are 18-24 year olds. When Flirtomatic launched in December, it expected users to follow the traditional lunchtime rush.

Mark Curtis, chief executive of Flirtomatic parent company Handmade Mobile Entertainment, said: "We've been surprised by the levels of flirting that goes on just before the end of the working day."

"We think it might be a case of people thinking the day's over at 4.30, so fill their final half hour flirting online or on their mobiles. People like to commute home buoyed by receiving a new flirty message."

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

My Media Week: Barnaby Rothwell

My Media Week: Barnaby Rothwell

This week, Barnaby Rothwell, promotions director, UK & EMEA at Disneymedia+, focuses on a major collaboration with Sky and Pixar, the ongoing 'Star Wars Rebels' promotion and sorting wedding pics

Share
Hotpoint sponsors Good Food Channel

Hotpoint sponsors Good Food Channel

Hotpoint Appliances is sponsoring the Good Food Channel's World of Flavour strand in a six-figure deal, with idents running until September next year.

Share
Media Owners take games into their own hands

Media Owners take games into their own hands

A new generation of gamers is sharing and viewing content in ways that have caught the attention of media owners. But can they harness these trends to grow their businesses? Jason Kingsley OBE, chief executive of games maker Rebellion shares his thoughts.

Share

Get news by email