Survey reveals bored workers end day with flirty messages

LONDON - Young employees who use online flirting services are getting most of their kicks an hour before the end of the working day at 4.30pm, a new study has found.

The research by flirting website Flirtomatic.com shows that online flirting peaks at 4.30pm, known as 'flirty four-thirty', as it's thought to be due to workers trying to waste that last hour before the end of their working day.

Flirtomatic has 100,000 people registered, 65% of who are 18-24 year olds. When Flirtomatic launched in December, it expected users to follow the traditional lunchtime rush.

Mark Curtis, chief executive of Flirtomatic parent company Handmade Mobile Entertainment, said: "We've been surprised by the levels of flirting that goes on just before the end of the working day."

"We think it might be a case of people thinking the day's over at 4.30, so fill their final half hour flirting online or on their mobiles. People like to commute home buoyed by receiving a new flirty message."

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

My Media Week: Nick Emery

My Media Week: Nick Emery

Nick Emery, global CEO, Mindshare and president of Media Lions Jury Cannes 2015, reveals the judging criteria and why NGO entries outshone their corporate competitors.

Share
Disney's Frozen teams up with Change4Life and Kaiser Chiefs for fitness campaign

Disney's Frozen teams up with Change4Life and Kaiser Chiefs for fitness campaign

Change4Life and Disney have teamed up in a new campaign that encourages children to exercise every day.

Share
Cosmopolitan names Farrah Storr as new editor

Cosmopolitan names Farrah Storr as new editor

Farrah Storr, the editor of Women's Health, has been named as the new editor at Cosmopolitan.

Share

Get news by email