Survey reveals bored workers end day with flirty messages

LONDON - Young employees who use online flirting services are getting most of their kicks an hour before the end of the working day at 4.30pm, a new study has found.

The research by flirting website Flirtomatic.com shows that online flirting peaks at 4.30pm, known as 'flirty four-thirty', as it's thought to be due to workers trying to waste that last hour before the end of their working day.

Flirtomatic has 100,000 people registered, 65% of who are 18-24 year olds. When Flirtomatic launched in December, it expected users to follow the traditional lunchtime rush.

Mark Curtis, chief executive of Flirtomatic parent company Handmade Mobile Entertainment, said: "We've been surprised by the levels of flirting that goes on just before the end of the working day."

"We think it might be a case of people thinking the day's over at 4.30, so fill their final half hour flirting online or on their mobiles. People like to commute home buoyed by receiving a new flirty message."

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Reed.co.uk sponsors Channel 5

Reed.co.uk sponsors Channel 5

Reed.co.uk, the job site, has signed a deal to sponsor Channel 5 shows as part of its 'Love Mondays' campaign.

Share
Attempts to revive Loaded fail, magazine to close after 21 years

Attempts to revive Loaded fail, magazine to close after 21 years

Loaded, a trailblazer in the men's magazine market in the nineties, is to close after 21 years following an unsuccessful attempt to breath new life into the title by Simian Publishing.

Share
Does your PR strategy include GIFs?

Does your PR strategy include GIFs?

It should. A YouTube rep replied to a reporter with a GIF of a child shrugging and demanded the reporter run it.

Share

Get news by email