Survey reveals bored workers end day with flirty messages

LONDON - Young employees who use online flirting services are getting most of their kicks an hour before the end of the working day at 4.30pm, a new study has found.

The research by flirting website Flirtomatic.com shows that online flirting peaks at 4.30pm, known as 'flirty four-thirty', as it's thought to be due to workers trying to waste that last hour before the end of their working day.

Flirtomatic has 100,000 people registered, 65% of who are 18-24 year olds. When Flirtomatic launched in December, it expected users to follow the traditional lunchtime rush.

Mark Curtis, chief executive of Flirtomatic parent company Handmade Mobile Entertainment, said: "We've been surprised by the levels of flirting that goes on just before the end of the working day."

"We think it might be a case of people thinking the day's over at 4.30, so fill their final half hour flirting online or on their mobiles. People like to commute home buoyed by receiving a new flirty message."

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Condé Nast builds digital team with four hires

Condé Nast builds digital team with four hires

Condé Nast, publisher of Vogue, Glamour and GQ, has made four key hires to its central digital team.

Share
News Corp to acquire US online property company Move for $950 million

News Corp to acquire US online property company Move for $950 million

News Corp is set to acquire Move, Inc, an online business that facilitates the sales and rental of property in the US.

Share
Sky invests $5 million in native ad tech firm

Sky invests $5 million in native ad tech firm

Sky has invested $5 million (£3.1 million) in the native advertising technology company Sharethrough.

Share

Get news by email