Clear Channel teams with Magink for digital billboards

Clear Channel is launching a network of 10 digital ink billboards in London using Magink’s sunlight reflection technology.

Billboards are to be installed later this year in locations with heavy congestion, including Cromwell Road and Vauxhall Cross, giving advertisers the benefit of dwell time and high traffic volume.
The Magink technology reflects light, resulting in far lower energy consumption than conventional LED systems.
During the day the illumination comes from reflecting sunlight and the only electricity usage is from powering the rotation of the ads, while at night the billboards glow with light reflected from small lamps.
Paul Meyer, global president of Clear Channel Outdoor, said the London pilot was part of a global plan. Clear Channel will offer five advertisers and one news and traffic content provider the opportunity to book for a year, each with category exclusivity.
The billboards, which at 5.3m by 2.3m are smaller than a 48-sheet, will be networked from a central hub to show multiple ads in 30-second rotation.

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