Marriott runs ad promo on Smooth

Luxury hotel chain Marriott has signed a deal to run two week-long promotions on Smooth fm in London and the North West.

The promotion will run in the David Prever and Chris Best breakfast shows.

Beginning this week, Prever and Best will tell listeners each morning they are having breakfast with a celebrity in a Marriott Hotel in a certain city and listeners will then have to guess the identity of the celebrity.

Each day listeners will win a weekend break for two to a Marriott Hotel in the UK, Europe or the Middle East.

There will also be an opportunity to win a weekend away by visiting Smoothfm.com.

The promotion is designed to highlight Marriott's summer Stay for Breakfast offer.

Roy Bennett, Smooth fm's managing director, said: "Both stations provide a perfect platform for the hotel chain to reach its target market."

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