Buss joins ITV to drive ad development

ITV has appointed Nicky Buss, one of WPP's most senior customer research bosses, to the new position of advertiser development director, to complete the broadcaster's restructure of its commercial management line-up.

Buss, currently client services director at Research International and before that global strategic planning director at WPP's Red Cell Network, will report directly to ITV's commercial director, Ian McCulloch, with a brief to build closer relationships with key advertisers.

McCulloch claimed that ITV would be seeking to do more business direct with major advertisers and accused agency buying operations, like Group M, of harming creativity and turning relationships between broadcasters and advertisers into a commodity business.

Buss will be one of four ITV staff reporting directly to McCulloch, along with ITV Sales managing director Gary Digby, director of marketing and commercial strategy Clare Salmon and head of knowledge management Andy Bagnall.

McCulloch said: "I'm happy now that I have a management team in place which is better balanced and gives ITV a real point of difference. The TV market at the moment is very dysfunctional because of the rise of agency buying operations which are stifling creativity."

He said Buss, whose credentials include becoming the youngest planning director at Saatchi & Saatchi and VP of strategy and planning at MTV Europe, would aim to build direct relationships with clients. "The pooled buying operations will probably try to get in the way, but we've had a lot of input from clients saying they want to build different relationships."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Watch the first YouTube clip, nine years on

Watch the first YouTube clip, nine years on

This week marks the ninth anniversary of the first clip uploaded on YouTube, a 19-second video of YouTube co-founder Jawed Karim at the San Diego Zoo.

Share
Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo has partnered with film distributor Twentieth Century Fox to create a global content hub on its Yahoo Movies platform for new release 'X-Men: Days of Future Past'.

Share
My Media Week: Stuart Taylor

My Media Week: Stuart Taylor

This week, Stuart Taylor, chief executive, Kinetic UK, is inspired by the new tech coming to market and how wearables and smart cities will impact on OOH.

Share

Get news by email