Etienne is the first dedicated MD for Choice. Until his departure in November last year, Graham Bryce was managing director of Choice, Capital Gold and Xfm.
Bryce was not replaced, and Nick Davidson was subsequently appointed MD of Xfm. He does not have an opposite number at Capital Gold.
Both Davidson and Etienne report to Steve Orchard, operations director at Gcap.
Choice FM covers an adult population of 10.5 million and has a national weekly reach of 612,000.
Choice is available in London on 96.9FM and 107.1FM, nationally on Sky, Telewest, DAB digital radio and online at www.choicefm.com