Swiftcover.com backs F1 on ITV

Swiftcover.com, the online insurance provider, is to sponsor ITV's Formula One coverage.

The multimillion-pound deal, swiftcover.com's first sponsorship venture, includes broadcast sponsorship of races and qualifying stages on ITV1, as well as highlights on ITV4.

The sponsorship starts in time for the fourth race of the season, the Imola Grand Prix in San Marino on 23 April.

Swiftcover.com's ad agency, Mortimer Whittaker O'Sullivan, is handling the creative, which features the call-centre chickens from the brand's TV advertising. The sponsorship TV credits will show frustrated F1 drivers talking to chickens in the pits.

The deal also covers sponsorship of ITV's Formula One website, itv-f1.com.

LG Electronics backed ITV's F1 coverage last year.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Vizeum hires MediaCom's Jem Lloyd-Williams to lead innovation

Vizeum hires MediaCom's Jem Lloyd-Williams to lead innovation

Vizeum has hired the MediaCom managing partner Jem Lloyd-Williams to the newly created role of executive director, product.

Share
The Times releases Unquiet Film about Syria kidnapping

The Times releases Unquiet Film about Syria kidnapping

The Times has launched a further instalment of its Unquiet Film Series documenting the kidnapping and return of two journalists in Syria.

Share
Monocle valued at $115m as Tyler Brûlé sells minority stake to Japanese media company

Monocle valued at $115m as Tyler Brûlé sells minority stake to Japanese media company

Monocle has sold a stake to the Japanese media company Nikkei, as the two companies enter into a strategic partnership.

Share

Get news by email