GMG to promote Real Radio on TV

Guardian Media Group Radio has launched a TV campaign to promote its Real Radio brand of stations.

The commercials will air on ITV on 2 April and will run for two to three weeks on HTV in Wales and two weeks on YTV in Yorkshire.
The campaign promotes Real Radio's 'risk it for a biscuit' promotion, which is running on Real Radio Yorkshire and Real Radio Wales throughout April.
Each day during the breakfast show, listeners have the chance to gamble to win cash, holidays and cars, or they could end up with a biscuit.
Helen Dickinson, marketing manager, GMG Radio Group, said: "The new creative work provides a real appointment to listen and reflects the brand values of fun, entertainment and big prizes perfectly."
Media buying was managed by Brilliant Media for Real Yorkshire and Thomas Media for Real Wales. Clear Marketing Communications produced the creative.

 

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