DMGT ad revenues fall by 9%

Advertising revenues at the Daily Mail & General Trust's national and regional newspapers fell by 9% in the five months to the end of February compared with the same period last year.

In a trading statement this morning, the company remained upbeat and said that it "remains on track for a satisfactory year," boosted by growth in its non-consumer businesses and radio divisions.
The news came amid reports that DMGT is in talks to sell the Scottish and Eastern arms of Northcliffe, its local newspapers division which was put up for sale and then taken off the market earlier this year.
The speculation is that Johnston Press, which already owns the Scotsman, may be about to acquire the jewel in the Northcliffe crown, the Aberdeen Press and Journal.
Regional advertising revenues dropped 7%, including a 16% fall in recruitment revenues and a 14% decline in autos. Property ads grew by 6% and digital publishing by 17% in the same period.
Advertising revenue at Associated-owned Teletext was down 19% year on year, but revenues from digital services were up over 70% in the same period.
The company added: "Although visibility on future advertising performance is very limited, there have been recent signs that the year-on-year decline in advertising revenue may ease in the second half of the financial year, but in any event all cost areas are being rigidly controlled, with significant savings already flowing through."

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