CMG launches with £700m billings

BLM is set to rebrand its Eurolab network of independent media agencies as Columbus Media Group, following a partnership deal with America's largest independent media and marketing services network.

The deal with US group Horizon Media will add £700m in billings to CMG, taking the total for the expanded network to £2.1bn globally.

Horizon has its headquarters in New York with offices in Orlando, Florida, Atlanta and Amsterdam.

Last month, Spanish independent Cencomed, with billings of more than £48m and clients including UIP and Dreamworks, joined Eurolab.

In Russia, the network added Sovero Media, with billings of £17m Pepsi Bottling Group, SAB Miller and Pernod Ricard as clients.

The group also expanded into Canada with Cossette Media, which bills £250m for clients including Coca-Cola and Nike Canada.

In Latvia, Lithuania and Estonia the network partnered with CMS (Creative Media Services) adding £13m of billings and adding clients such as Adidas, Hyundai and L'Oreal.

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