Advertisers challenge Olympics restrictions

Advertisers are concerned that only official sponsors will be able to associate themselves with the London Olympic games.

The IPA and the Advertising Association said yesterday that they welcomed changes to the London Olympics and Paralympics Bill proposed by the House of Lords earlier this week.
But they said further amendments were needed. In a statement the advertising bodies said: "The amendments to the Bill are limited and the Act will still mean that only official sponsors will be able to associate themselves with the London 2012 Games. Any form of association with the Games by unofficial sponsors will be an infringement of the new association right."
The IPA has been lobbying for changes to the bill to ensure a balance between protecting official sponsors and "allowing genuine freedom of commercial expression, especially that of local businesses."
The Lords on Tuesday agreed to three changes to the Olympics and Paralympics Bill. The first concerns the use of words or expressions associated with the Olympics in advertising.
A list has been drawn up of protected words, such as "Games", which advertisers are asked to avoid using. The Lords have agreed that there will be no automatic presumption that the law has been broken should ads carry these words, and that it will be left to the courts to decide whether there has been an infringement.
A second amendment places a duty on the Government to consult with the industry before introducing restrictions on the location of advertising around Olympic venues; and finally the Government would also be bound to consult on any changes to the list of protected words.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo has partnered with film distributor Twentieth Century Fox to create a global content hub on its Yahoo Movies platform for new release 'X-Men: Days of Future Past'.

Share
My Media Week: Stuart Taylor

My Media Week: Stuart Taylor

This week, Stuart Taylor, chief executive, Kinetic UK, is inspired by the new tech coming to market and how wearables and smart cities will impact on OOH.

Share
IPG's UK revenue jumps 21% after Profero acquisition

IPG's UK revenue jumps 21% after Profero acquisition

Interpublic Group (IPG) the owner of Initiative, Lowe and Partners and McCann, saw its UK revenue rise 21 per cent in the first three months of this year, boosted by its acquisition of Profero.

Share

Get news by email