Dennis brings brands to mobile phone users

Dennis Publishing plans to offer mobile content for all of its major consumer brands within the next 18 months.

Currently only Maxim is available across different mobile phone networks, and revenues for the brand on this platform were up 300% last year.

Men's Fitness, Bizarre, Test Drive and The Week are among those it plans to adapt for mobiles by mid-2007.

In November, Auto Express and Evo launched on Vodafone and Viz began to offer downloadable strips, film clips and Profanisaurus entries on O2 iMode.

This month they will be rolled out across other networks and will receive a bigger promotional push in their parent magazines.

Matt Jerwood, head of mobile at Dennis Publishing, said: "There's a huge opportunity waiting to happen in formalising how the industry uses mobiles and we want to go more directly to consumers rather than via an operator."

He is also exploring the creation of microsites for advertisers as mobiles get more sophisticated.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Virgin, Baileys and Camelot join the line-up at Media360

Virgin, Baileys and Camelot join the line-up at Media360

Virgin Media, L'Oreal, Homebase and Shell are just some of the brands gearing up to speak at Brand Republic Group's 11th annual Media360 conference next month.

Share
My Media Week: Paul Mead

My Media Week: Paul Mead

This week, Paul Mead, founder and managing director of VCCP Media, searches for a head of strategy and innovation, presents to News UK and wonders if he's the last person alive not to have finished 'Breaking Bad' yet.

Share
Sky launches #WatchOnSky automated viewing on Twitter

Sky launches #WatchOnSky automated viewing on Twitter

Sky has started to trial its #WatchOnSky tool on Twitter, which lets customers watch or record TV programmes by simply clicking icons contained within a tweet.

Share

Get news by email