The first launch campaign will involve television and press activity for the VC 6300 vacuum cleaner.
The campaign will appear nationally, starting on 1 March with a television ad running in the centre break of Coronation Street on ITV and Relocation Relocation on Channel 4. The ad will also run on Five as well as GMTV and multi-channel.
Wendy Silvester, sales and marketing director for Karcher's Consumer Division, commented: "M2M impressed us with their approach and experience in the upmarket sector and the campaign they have planned is exactly what we need for our launch."
Robbie Morton, deputy managing director of M2M, said: "The Karcher account is another splendid win for M2M as we continue to grow at a rapid rate."
The agency was awarded the account without a pitch.