Digby fronts major ITV Sales overhaul

In the wake of a dismal 2006 TV trading season ITV Sales managing director Gary Digby is launching a major restructure of ITV’s sales operation, and has replaced Justin Sampson as ITV’s representative on TV marketing body, Thinkbox.

ITV's three external teams, headed up by Ben Allen, Simon Orpin and Jeremy Lawrence, who report into Digby and his deputy, London sales leader Simon Lent, face a major overhaul.

TV insiders say the three teams will be cut to two with possible job losses, however Digby said such speculation was "simplistic."

He added that the aim of the restructure was to reflect cross-media moves, such as the purchase of Friends Reunited, allowing ITV to exploit new areas like online, sponsorship and product placement.

He said the current ITV Sales set-up wasn't equipped to cope with the massive changes going on in the market.

"We're going to go through a whole process of how we structure the sales division," he said." The world is changing so quickly and we don't have a structure to facilitate it. "

"There will be a lot of retraining. We've come from being a monopoly. We've been very negotiation focused.

"Our teams are structured to deal with a market dominated by spot ads, where six years ago you could put anything on the box and get nine million viewers."

Meanwhile, speculation continues over the future of ITV's director of customer relationship marketing, Justin Sampson.

ITV was due to make an announcement on Sampson yesterday (Monday), but then didn't issue one.

ITV insiders say he will leave the company shortly, and it now seems unlikley that he will be appointed as Thinkbox's first full-time chief executive.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs


Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Bombay Sapphire has launched the second year of its 'Imagination Series' of five sponsored short films, after one from last year's series won a Bafta for Gravity Road in January.

Outdoor Campaign of the Month: Just Eat
[Sponsored feature]
Bauer launches daily football stats email The Equaliser

Bauer launches daily football stats email The Equaliser

Bauer Media has launched The Equaliser, a football-based daily email combining sports statistics and analysis, targeting desktop and mobile users.


Get news by email