Channel 4 increases programming budget

Channel 4 today said it would substantially increase the amount of original UK programming in 2006.

In its annual statement of programming policy, the broadcaster confirmed the budget for the flagship C4 channel would increase from £490m to more than £500m, with a combined programming budget of more than £100m for E4 and More4.


C4 director of television Kevin Lygo said he was aiming to maintain an  11% share of viewing across the portfolio of channels, with the focus remaining of on 16-34 year olds and ABC1s.


C4 is in buoyant mood after a successful 2005, which saw E4 go free to air and More4 launch.


Agencies have predicted it will gain around £70m in advertising revenue coming out of ITV1.

 

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