JD Wetherspoon in rejig as chief exits

JD Wetherspoon commercial director Suzanne Baker has quit the pub chain after more than 13 years. She does not have a job to go to.

The company, which is not replacing Baker directly, will divide her responsibilities among other members of management.

It has also hired its first senior marketer, Ed Aspel, who joins in the role of head of marketing from rival Yates, where he was sales director with board-level responsibility for marketing.

Baker joined JD Wetherspoon in 1992. She sat on the company's board and had overall control for food, distribution, marketing and commercial activities.

JD Wetherspoon's marketing has traditionally been focused on activity within its 650-strong pub portfolio, but Aspel's recruitment could see it embark on a wider communications strategy.

In the company's most recent results, for 2004-05, sales for the year increased by £22.7m to £809.9m, a rise of 3%, though pre-tax profits were down 15% to £46.1m.

The chain has being trying to cut costs across the business, both at head office and across its pubs.

JD Wetherspoon was one of the first national chains to pre-empt an expected ban on smoking in pubs. Chairman Tim Martin has been at the forefront of the campaign and has introduced a total embargo on smoking in 49 pubs nationwide.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest

Blogging: how to make friends and influence people

Blogging: how to make friends and influence people

Apart from reach, credibility, trust and direct sales, what have bloggers ever done for marketers and brands? Quite a lot, argues Amanda McKenna, director of digital consultancy Zone, so why do brands often get it so wrong?

Share
Haywards pickles launches £750k brand-building campaign with Metro

Haywards pickles launches £750k brand-building campaign with Metro

Haywards, the pickled vegetable brand, has today partnered with Metro for a £750,000 campaign to attract younger consumers.

Share
Jimmy Savile victims urged to claim compensation in new ad campaign

Jimmy Savile victims urged to claim compensation in new ad campaign

Advertisements in The Times and the Daily Mirror today are calling on victims of sexual abuse by Jimmy Savile to claim compensation from the late BBC TV presenter's estate.

Share

Get news by email