JD Wetherspoon in rejig as chief exits

JD Wetherspoon commercial director Suzanne Baker has quit the pub chain after more than 13 years. She does not have a job to go to.

The company, which is not replacing Baker directly, will divide her responsibilities among other members of management.

It has also hired its first senior marketer, Ed Aspel, who joins in the role of head of marketing from rival Yates, where he was sales director with board-level responsibility for marketing.

Baker joined JD Wetherspoon in 1992. She sat on the company's board and had overall control for food, distribution, marketing and commercial activities.

JD Wetherspoon's marketing has traditionally been focused on activity within its 650-strong pub portfolio, but Aspel's recruitment could see it embark on a wider communications strategy.

In the company's most recent results, for 2004-05, sales for the year increased by £22.7m to £809.9m, a rise of 3%, though pre-tax profits were down 15% to £46.1m.

The chain has being trying to cut costs across the business, both at head office and across its pubs.

JD Wetherspoon was one of the first national chains to pre-empt an expected ban on smoking in pubs. Chairman Tim Martin has been at the forefront of the campaign and has introduced a total embargo on smoking in 49 pubs nationwide.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs


WPP confirms search has begun for Sorrell's successor

WPP confirms search has begun for Sorrell's successor

WPP has begun to look at external candidates to replace Sir Martin Sorrell as the chief executive of WPP, the company confirmed today.

VR is dead, long live VR

VR is dead, long live VR

VR has huge potential but it's time to admit that we don't actually know what to do with it, writes Dino Burbidge, director of technology and innovation, WCRS.

The quirky, wonderful and eye-widening world of C2
[Sponsored feature]

The quirky, wonderful and eye-widening world of C2

Say goodbye to stale buffet food, dowdy carpets and middle-of-the-road speakers. C2 is the first conference of its kind...


Get news by email