IPM wins global Freescale brief

International Poster Management has won the multi-million pound global account for Freescale Semiconductor and will kick off a European out-of-home advertising campaign in the New Year.

The Interpublic-owned poster specialist will start the European campaign in Barcelona, targeting the 3GSM conference in February, followed by a mega-sized banner at Stockholm airport and small format sites at Helsinki airport.

Activity across the rest of Europe is expected to follow.

Emma Bibby, account manager at IPM, said: "It's exciting to be part of the project to help build Freescale into a globally known brand."

The Austin-based chip maker is building its brand presence following its split from Motorola a year ago and has already run a print and online campaign, targeting business professionals in the US.

IPM will use outdoor across Europe, with a heavy emphasis on airport advertising, to build brand awareness among design engineers and business decision makers such as CEOs, chief technology officers and chief financial officers.

General media is handled through Godfrey Q and Partners in San Francisco.

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