Ad expenditure shows marginal increase

The Advertising Association has published quarterly figures that show a marginal year-on-year increase of 0.1% in advertising expenditure compared to the third quarter last year.

The AA said there had been a slackening in consumer spending which had caused advertising expenditure to decelerate over the last six months.

Advertising expenditure in the UK totalled £3.779 billion in the third quarter of this year. 

After adjusting for inflation, the 0.1% increase represents a 2.3% decline in real terms.
 
However, total advertising expenditure has risen by 2.9% for the twelve-month period ending September 2005.

The Quarterly Survey of Advertising Expenditure, compiled by World Advertising Research Center (WARC), includes national and regional newspapers, consumer and business magazines, television, radio, outdoor, cinema, internet and direct mail.

In the third quarter of 2005 six of the ten media covered by the report registered year-on-year declines.

The best performers were outdoor, which posted a 4% increase, television, which showed a 3.3% increase, and the internet, for which only an estimate of a 50% increase was available. Actual results for the internet will not be available until spring.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Watch the first YouTube clip, nine years on

Watch the first YouTube clip, nine years on

This week marks the ninth anniversary of the first clip uploaded on YouTube, a 19-second video of YouTube co-founder Jawed Karim at the San Diego Zoo.

Share
Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo has partnered with film distributor Twentieth Century Fox to create a global content hub on its Yahoo Movies platform for new release 'X-Men: Days of Future Past'.

Share
My Media Week: Stuart Taylor

My Media Week: Stuart Taylor

This week, Stuart Taylor, chief executive, Kinetic UK, is inspired by the new tech coming to market and how wearables and smart cities will impact on OOH.

Share

Get news by email