My Media Week - Steve Edwards

I wake up to Breakfast TV: always have, since the 1980s. For me, it's a personal ratings war between the formal and serious BBC and the slightly more "fluffy" GMTV. I don't do "serious" first thing and, besides, Kate Garraway and Penny Smith provide enough to swing it for most red-blooded males.

I have a massive, two-mile commute during which I listen to Radio 5 Live. All the previous night's sport, great travel and the presenters seem to possess a healthy, irreverent attitude to the more trivial news items.

On arrival at the office, it's The Daily Telegraph. In spite of my politics, I'm forced to compromise for what, in my view, is the best sports coverage around. It's also maintained it's "shape" in the face of an epidemic of downsizing.

I then log on to primarytimes.net. I have a proactive web editor based in Fife, so I don't always know what she's up to - but I'm invariably pleasantly surprised.

Evening TV is news, sport or comedy. Early Doors, Little Britain, Catherine Tate - that's how I unwind. At the risk of sounding like an old fart, the dumbing down of TV in the past 10 or so years is tragic. I'm a Celeb, Big Brother!! How long before live suicide or incest? Thank God we have a choice!

- Steve Edwards is managing director of Primary Times, which is aimed at primary school kids, parents and teachers and distributes an unaudited 2.1 million copies per issue free throughout the UK and Ireland.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose has joined forces with Channel 4 and produced a Saturday morning lifestyle and cookery programme called 'Weekend Kitchen with Waitrose', with TV presenters Lisa Snowdon and Steve Jones signed up to front it.

Share
Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

The Guardian reached more than 100 million monthly unique browsers for the first time in March, according to Audit Bureau of Circulations figures published today.

Share
Toyota achieves the impossible by calming angry Roman drivers

Toyota achieves the impossible by calming angry Roman drivers

Italians swearing and shouting while sitting behind the wheels of their cars and negotiating the busy streets of Rome could become a thing of the past if they all start driving Toyota's Hybrid vehicles, implies a short film for the car brand.

Share

Get news by email