NI to launch real-life title with sample in The Sun

News International is planning to promote its forthcoming women's weekly magazine launch by bundling one million sample copies with the Saturday edition of The Sun at the end of January.

The real-life title, which has a working title of Love It, is set to launch on 6 February and will compete with real life weeklies such as Take a Break and Chat.

Love It will have a standard cover price of 60p, but there will be a special promotional price of 30p. The 32-page sample with The Sun will be in the South East.

News International also considered the title True Lives, and registered the name with the UK patent office.

The new weekly will compete for attention with the real life launch from ACP-Natmag, Real People, which also launches early in the year.

The market leading women's weekly is H Bauer's Take a Break, which reported a circulation of 1,200,397 in August's ABC results, followed by IPC's Chat, with 609,163.

News International is also looking for offices in the Chelsea area to build up a sales force specifically for its new magazines division.

Until then, sales operations for the new weekly will be run through the existing News Group magazine sales team, headed by Clare Gledhill, the group head of advertising for magazines. The chief executive of the magazine division is Camilla Rhodes, formerly managing director of The Sun and The News of the World.

The media giant is also launching a monthly home interest magazine on 16 March called Inside Out, to be branded with The Sunday Times logo.

Inside Out, based on an Australian title of the same name, will be positioned alongside titles like Living etc and Elle Decoration at the younger and more contemporary end of the home interest sector.

It will target a readership of ABC1s with a cover price of £3.20. The print run will be 250,000, but there are plans to do more at launch. It will be marketed on TV, radio, press, and in retail outlets such as Tesco and Starbucks.

German-owned publisher Hubert Burda Media, which publishes Full House, is also set to launch a magazine in this sector, with Living & Gardens due out on 2 February.

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