In Brief

OMD Data, COI, Total Media, British Library, Digital Media Sales, Dail Mail, General Trust, Northcliffe, The Business, Guardian Media Group, City Life, IPC Advertising, Future, Sift Media.

OMD Data to develop COI response analysis tool

The COI has appointed OMD Data to develop a new response analysis tool as part of its plans to improve its campaign evaluation and planning. The new system, COI Artemis, will help COI to create and share more detailed information across government, looking at response rates, campaign planning, task-based budget setting and forecasting.

Total Media wins media account for British Library

Total Media has won the media planning and buying account for the British Library, which will include a campaign to push awareness of the library's new Business and Intellectual Property Centre. The account was worth £21,477 last year, according to Nielsen Media Research, but Total Media is expecting next year's budget to be about £100,000 to accommodate the new promotion.

Digital Media Sales to handle washroom advertising

AdDirect has appointed Digital Media Sales to handle the sales for a new network of ads on washroom mirrors. The network, known as Add Mirror, involves ads on illuminated mirrors in washrooms at 150 venues in central London, including bars, restaurants and theatres.

Daily Mail & General Trust consider Northcliffe sale

The Daily Mail & General Trust is considering the sales of its regional newspaper division Northcliffe, after carrying out a review of the business. Northcliffe publishes about 100 local papers, including the Bristol Evening Post and Leicester Mercury.

The Business seeks to move ABC certificate status

Sunday city and finance paperThe Business has applied to move its ABC certificate status from its current national newspaper group to the same one used by Metro and Standard Lite. The move reflects The Business's distribution model, which includes more than 100,000 requested free copies.

Guardian Media Group drops Manchester City Life mag

Guardian Media Group is to axe its Manchester entertainment mag, City Life, because of a lack of profitability. GMG, which is also cutting more than 40 jobs mainly from its Manchester business, said it would carry more listings in sister title the Manchester Evening News or on its TV channel, Channel M, to fill the gap.

IPC makes two senior ad marketing appointments

IPC Advertising has made two senior appointments in its ad marketing department. Lynne Springett, formerly marketplace and PR manager for the Radio Advertising Bureau, will now head SouthBank ad marketing. Paul Moynihan, previously senior ad marketing executive for corporate business development, has been promoted to the newly created role of head of ad marketing for the trading division.

Future wins licence to publish second gambling mag

Future has won the licence from WPT Enterprises to publish World Poker Tour: The Official Magazine. It will launch in February, and is the second poker title in Future's gambling portfolio, following the launch of Online Gambler in April.

Sift Media develops "Floating Sky" online ads

Online B2B publisher Sift Media has developed what it claims is the first ad solution on a business website that uses the so-called screen gutter to keep an ad in permanent view. The "Floating Sky" ad allows a standard 120 x 600 pixel skyscraper to remain in the user's screen as they scroll through content. The ad was initially used in a trial during September on, a customer management community website.

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