Heat teams up with ITV for comedy awards

ITV has secured Heat magazine, Emap’s celebrity weekly, as the official broadcast sponsor of this year’s British Comedy Awards.

Heat teams up with ITV for comedy awards
Heat teams up with ITV for comedy awards

The deal with Emap Elan, the glossy magazines branch of the publishing giant, will see Heat sponsoring the main awards ceremony on ITV1 on Wednesday 14 December.

Sponsor credits for the magazine will also be shown on ITV2, which will cover the after-show party.

The deal, which ties in with the publication of Heat's Christmas double issue, was negotiated by associate director at OMD Fuse, Cate Murden, and the ITV Sales Sponsorship team.

The magazine replaces One.Tel as the show's sponsor. The budget telephone company had sponsored the event for three years running.

Heat editor Mark Frith, said: "TV events don't get much bigger than The British Comedy Awards and Heat are proud to be involved."

The comedy awards are now celebrating their 16th year and regularly attract audiences in excess of 10 million viewers.

The sponsorship credits will be created by Quiet Storm, who have worked with Heat since its launch in 1999 and helped it grow from a weekly circulation of 20,000 to sales of around 560,000 per issue.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose has joined forces with Channel 4 and produced a Saturday morning lifestyle and cookery programme called 'Weekend Kitchen with Waitrose', with TV presenters Lisa Snowdon and Steve Jones signed up to front it.

Share
Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

The Guardian reached more than 100 million monthly unique browsers for the first time in March, according to Audit Bureau of Circulations figures published today.

Share
Toyota achieves the impossible by calming angry Roman drivers

Toyota achieves the impossible by calming angry Roman drivers

Italians swearing and shouting while sitting behind the wheels of their cars and negotiating the busy streets of Rome could become a thing of the past if they all start driving Toyota's Hybrid vehicles, implies a short film for the car brand.

Share

Get news by email