The company, formerly known as BBC Broadcast, has appointed John Pink as director of business development.
Chief technology officer Chris Howe and director of access services Ruth Griffiths will join the business development team.
The company, which is owned by Creative Broadcast Services (in turn owned by Macquarie Capital Alliance Group and Macquarie Bank), said key growth in the coming year would come from international expansion and the provision of video-on-demand, content to mobile and navigation services.
Pam Masters, chief executive of Red Bee Media, said: "Red Bee Media is poised for rapid growth as we roll out our business plans across the world.
"With the backing of Macquarie, we have already been able to acquire the Australian Capture Centre, and will be looking at other strategic acquisitions in key sectors and markets."
The company also plans to form a single operations department combining access services, playout and media services and has appointed Richard Cartland as director of operations.
Andy Bryant remains as head of creative, working closely with business development to grow the creative business globally.