Profile becomes latest City mag

The burgeoning market of magazines and newspapers aimed at London professionals is to be increased with the launch of Profile magazine.

Due out on 19 December, the launch comes from One Motive Media, formed by publisher Algie Salmon, and will target affluent 25 to 35-year-olds.

The 75-page content will feature celebrity interviews, fashion, plus articles about work life and technology. It will be distributed at tube stations, in offices, bars and clubs in the City.

It will be bi-monthly in frequency at launch with a view to increase to monthly next year, with a print run of 80,000.

This year has already seen the launch of City AM, Square Mile and Conde Nast's Trader magazine.

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