My Media Week - Miles Lewis

I'd like to report that Xfm or BBC News 24 wakes me from slumber, but the reality is sadly different.

My Media Week - Miles Lewis
My Media Week - Miles Lewis

Bottle Top Bill and PC Plod dance, sway and confuse me every morning when I wake.

If I jump in the car, then Heart, Virgin and Magic are swapped at random for my listening pleasure, while I'm bombarded with multiple outdoor messages, none of which I remember.

When catching the train, I tend to buy The Independent, tempted by its emotive front pages. On the way, I notice that the Clapham Junction Van Wagner is still derelict and is it me, or are more people reading books these days? In the office, Lovelace Media and our morning media summary keep me busy.

We get anything from five to 100,000 votes for the topical polls we run on AOL, so I use those to provide insight (and some amusement) into how the UK is thinking on a daily basis.

Weekly television has pretty much alienated me, although my wife can tell you anything that's going on in any soap, drama, or reality programme. I tend to dive into a selection of magazines: The Week and the Fleet Street Newsletter meet my analysis needs, while SW Magazine, Condé Nast Traveller and Car offer me escapism. During the week, I do make time for Grand Designs and Lost on TV, and although it's a little corny, I do watch BBC1's Spooks.

Weekends are pretty media free, as the family becomes the centre of my world. Mind you, Cartoon Network and CBeebies do feature (for treats only, of course). Saturday TV is now so bad the box is off. Sunday brings Jonathan Ross into our home and I catch up with news and sport in the evening online (and invariably the weekly shop too – Ocado and Tesco.com have truly helped this family save time).

Miles Lewis is head of agency sales at AOL UK.

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