Publisher brings new title closer

ACP-Natmag is set to launch its long-awaited real-life magazine, Real People, at the end of January.

Media Week understands the magazine, which will have a pink masthead, will be at the high end of the market in terms of price.

However, it will have a price promotion when it first launches.

The current market leader is H Bauer's Take a Break at 74p.

The launch, known as Project Star while in development, will be supported by a large marketing campaign with television advertising.

The title will contain real-life stories and is likely to have some celebrity content.

In January this year, IPC Media launched Pick Me Up, which posted a debut circulation figure of 503,950. News International is also set to enter the real life fray with True Lives, which debuts in February next year with a 60p cover price.

Hachette Filipacchi launched another real-life title with a crime spin, Crime Confidential, last month with a fortnightly frequency.

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