Publisher brings new title closer

ACP-Natmag is set to launch its long-awaited real-life magazine, Real People, at the end of January.

Media Week understands the magazine, which will have a pink masthead, will be at the high end of the market in terms of price.

However, it will have a price promotion when it first launches.

The current market leader is H Bauer's Take a Break at 74p.

The launch, known as Project Star while in development, will be supported by a large marketing campaign with television advertising.

The title will contain real-life stories and is likely to have some celebrity content.

In January this year, IPC Media launched Pick Me Up, which posted a debut circulation figure of 503,950. News International is also set to enter the real life fray with True Lives, which debuts in February next year with a 60p cover price.

Hachette Filipacchi launched another real-life title with a crime spin, Crime Confidential, last month with a fortnightly frequency.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

IPG's UK revenue jumps 21% after Profero acquisition

IPG's UK revenue jumps 21% after Profero acquisition

Interpublic Group (IPG) the owner of Initiative, Lowe and Partners and McCann, saw its UK revenue rise 21 per cent in the first three months of this year, boosted by its acquisition of Profero.

Share
JCDecaux partners with Hachette UK for Twitter book club

JCDecaux partners with Hachette UK for Twitter book club

JCDecaux has struck the first content partnership for its commuter book club, with publisher Hachette UK.

Share
Samsung calls global advertising and media review

Samsung calls global advertising and media review

Samsung has put its global advertising and media accounts up for review.

Share

Get news by email