News International plans two new women's mags

News International is set to launch a fresh assault on the UK magazine market early next year with two magazine launches, True Lives and Inside Out.

News International plans two new women's mags
News International plans two new women's mags

True Lives, a women's weekly focusing on real life stories, has a planned launch date of 6 February, priced 60p. It will compete with real life magazines, such as H Bauer's Take a Break and Hachette Filipacchi's new fortnightly launch, Crime Confidential, which debuts today (Tuesday).

Trinity Mirror also has a real life magazine, called Reality, in an advanced stage of development.

This may be progressed to counter News International's plans.

Inside Out is a monthly homes magazine that is set for launch on the 16 March, priced £3.20, and will compete for readers in a crowded homes and gardens sector, where IPC's market leading Ideal Home sells 247,006, according to the January to June ABCs.

Inside Out is an existing Australian magazine brand, published by News Ltd, part of Rupert Murdoch's News Corporation.

The 60p price point for True Lives has raised concern in the real life magazine sector. Critics said such low prices would result in devaluing the sector as a whole.

Crime Confidential is priced £1.40, although the launch issue is 70p. IPC's Chat and Bauer's market leading Take a Break are both 74p. At present, only IPC's Pick Me Up and Burda's Full House match True Lives' proposed price of 60p.

True Lives will appear on Mondays, which is unusual for magazines since wholesalers don't distribute magazines on Sundays. However, News International has ensured True Lives will be distributed with The Sun for a Monday sale.

Speculation about News International's magazine activity has been rife since it appointed Camilla Rhodes, formerly managing director of The Sun and the News of the World, as chief executive of the company's magazine division. The newspaper giant is understood to be recruiting for the new magazines at present.

As well as True Lives, the publisher is reportedly working on more women's titles and a men's weekly. News International has trademarked the names Treat!, Love It!, Strip, Off, Game and Juicy, under the classification of "printed matter".

Nobody from News International was available to comment.

The newspaper group's re-entry into magazine publishing follows the closure of Know Your Destiny, in October 2001. The title, which lasted just two years, leaned heavily on the personality of astrologer Mystic Meg.

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