Luxury eyewear account reviewed

Luxury eyewear company Luxottica Group is reviewing its pan- European media planning and buying account, worth up to £40m.

Carat, OMD, Starcom and MindShare have made the shortlist for the account, which includes both owned brands, such as Ray- Ban and Vogue, and licensed brands, such as Versace, Donna Karan, Prada, Chanel and DKNY.

The Italy-based company, which operates in 120 countries, manufactures sunglasses and spectacles and also owns retail outlets such as Sunglass Hut.

The account, currently held by media specialist Bygraves Bushell Valladares & Sheldon in the UK, is presently worth less than £1m locally, according to Nielsen Media Research.

Media Week understands that the main territories covered by the pitch are the UK, Germany, France and Italy and the account is worth an estimated £30m to £40m in total.

Luxottica, which is listed on the New York Stock Exchange and the Italian exchange MTA, reported a net profit of E286.8mon the back of E3.2bn sales in 2004. The company, which is the market leader in North America and the Asia Pacific, has enjoyed a strong year in 2005 so far.

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