Ten Tips - How to celebrate an account win

How to celebrate an account win Steve Anderson-Dixon, group advertisement director, Northcliffe Newspapers Group and FHM100 Media Doors judge.

Ten Tips - How to celebrate an account win
Ten Tips - How to celebrate an account win

1 Build anticipation

While working on the pitch, let everyone involved know that the team will celebrate in style if the business is won, but don't let all the details slip, as anticipation can be a motivating factor.

2 Give them a choice

Put the choice of activity and venue to the team votes, so the team can choose how it wants to celebrate. You may find the team prefers a slap-up breakfast to an evening dinner in its own time.

3 Include the whole team

There is one golden rule for celebrating business success –invite everyone irrespective of his or her degree of involvement. Advertising sales, creative, marketing and sales support all have a role to play in the future of the account, so it's important no one is missed out.

4 Recognise achievement

Make sure the people who pulled in the new business are publicly acknowledged in front of their peers, which can be powerful motivation for future endeavours. It also has longer-term benefits in terms of staff retention and satisfaction.

5 Tell the media

Make sure the relevant trade magazines are told about the success. If they run a story, post the coverage on a staff noticeboard and all around the office, so staff can see their achievements in print and know the wider world is acknowledging their efforts.

6 Highlight the winning aspects

Review the pitch document/ presentation with the whole team and highlight the winning factors. It's good to let people relive and enjoy their great ideas and is an excellent way to build their expertise for the next pitch.

7 Do a presentation

At the celebration, do a humorous presentation to all team members. For example, consider presenting fun certificates or awards. You can choose to bring out particular aspects of the team's contribution to the pitch or base it purely on the different personalities in the team.

8 Tell the rest of the company

Spread the news around the company, particularly in larger companies where it may have multiple teams which do not mix very often. It is very important to acknowledge the win, specifically naming the people involved.

9 Keep it fresh

Don't do the same activity too many times, as it will become known as the "standard procedure" for an account win and no longer viewed as a reward for the team. Try to think of an original twist for each celebration, even if the twist is as simple as making sure each celebration has a different theme.

10 Give gifts

If a group celebration isn't possible (perhaps you're all too busy working on that new account), consider giving team members individual presents to acknowledge their hard work. This may be something like restaurant vouchers, so they can enjoy a night out when they wish. Another good idea is to give your team a present that relates to the client win.

? For suggestions on where to take your team for celebrations, go to www.fhm100mediadoors.com

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