Channel 4 appoints Radcliffe as new head of marketing

UK terrestrial TV broadcaster Channel 4 has promoted Rufus Radcliffe to head of marketing Channel 4, reporting to director of marketing Polly Cochrane.

Channel 4 appoints Radcliffe as new head of marketing
Channel 4 appoints Radcliffe as new head of marketing

He joins a six-strong team, whose campaign successes include Jamie's School Dinners, Lost and Desperate Housewives.

Rufus Radcliffe said: "The Channel 4 role will be an incredibly exciting new challenge that I can't wait to get started on."

Radclife joined Channel 4 in August 2000 to work on the launch of digital E4, and helped establish the digital channel's brand. He is currently responsible for E4's marketing.

For the last year he has also been overseeing the launch campaign of new digital channel More4, which launches on 10 October.

Following Radcliffe's appointment, director of marketing Cochrane will be looking to fill the newly created role of head of marketing digital channels with responsibility for E4, FilmFour, More4, their multiplexed services and any new digital channels.

Radcliffe will keep responsibility for the marketing of E4 and More4 until a replacement is appointed.

Cochrane said: "Rufus will bring additional strategic and commercial skills together with brand building experience in a multi-channel universe, all of which will serve Channel 4 well as we gear up for switchover.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose has joined forces with Channel 4 and produced a Saturday morning lifestyle and cookery programme called 'Weekend Kitchen with Waitrose', with TV presenters Lisa Snowdon and Steve Jones signed up to front it.

Share
Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

The Guardian reached more than 100 million monthly unique browsers for the first time in March, according to Audit Bureau of Circulations figures published today.

Share
Toyota achieves the impossible by calming angry Roman drivers

Toyota achieves the impossible by calming angry Roman drivers

Italians swearing and shouting while sitting behind the wheels of their cars and negotiating the busy streets of Rome could become a thing of the past if they all start driving Toyota's Hybrid vehicles, implies a short film for the car brand.

Share

Get news by email