Can Vaughan hack it in the Rajars for Capital?

Capital Radio is bracing itself for the verdict on Johnny Vaughan’s introduction to the breakfast radio market, as one of the most eagerly anticipated Rajar reports in recent memory is published on Thursday.

By noon, the station will know how successfully Vaughan, who took over on 19 April as breakfast show presenter, is settling into radio legend Chris Tarrant’s chair.

Jane Wilson, Capital’s director of corporate communications, said: “If we do really well, we’ll be allowed our moment of jubilation but we’re not basing everything on one set of figures.”

She added: “Obviously if things slip back, we’d be disappointed.

But the figures that really matter will be the ones in, say, nine months’ time.”

The Rajar survey covers the period March 22 to June 20 and includes Tarrant’s last two weeks at the mic, which the station accepts could skew this week’s result.

Mark Middlemas, a group account director at Universal McCann, said: “It’ll be a really interesting Rajar this time, but it’s important that Capital takes a long-term view. These things take time to bed in.”

Tim Bleakley, broadcast sales director at Emap Advertising, said: “A lot of people are pinning a lot on Thursday’s figures, but I think it’s best to look at it over the best part of a 12-month period.”

But he and Paul Carolan, deputy sales director of rival station Virgin, said they thought Capital would be disappointed if the Rajar figures showed that it had fallen back after all the hype over Vaughan’s take-over.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Bombay Sapphire has launched the second year of its 'Imagination Series' of five sponsored short films, after one from last year's series won a Bafta for Gravity Road in January.

Share
Outdoor Campaign of the Month: Just Eat
[Sponsored feature]
Share
Bauer launches daily football stats email The Equaliser

Bauer launches daily football stats email The Equaliser

Bauer Media has launched The Equaliser, a football-based daily email combining sports statistics and analysis, targeting desktop and mobile users.

Share

Get news by email