The June edition of the BBC Magazines title will include a special Gardens To Visit guide outlining 350 of the best gardens in the
The deal, which was brokered by BBC Magazines’ sponsorship account manager, David Trafford, is the second Atrixo has signed with the magazine following another promotion in the title earlier this year.
The war of the gardening magazines stepped up a gear this week with the launch of Seven Publishing’s second new title Gardenlife.
Natalie Ringe, marketing manager at BBC Magazines, said: “This is a unique partnership and is exactly the kind of opportunity we will continue to look for in the future.
“Partnerships like this with Atrixo offer a great way for major brands to penetrate our marketplace. Our readers have a broad range of interests outside of gardening.”
Jo Whitmore, assistant brand manager at Atrixo, added: “Atrixo is positioned as hard-working hand cream rather than a cosmetic product and for this reason we try to look for new innovative ways to reinforce the brand proposition.
“BBC Gardeners' World magazine is the perfect tie-in for Atrixo and their Gardens To Visit Guide with 2 for 1 deal provided the opportunity to talk to a key target audience in a meaningful way.”