Metro chalks up another city

Metro International has launched its second newspaper in a week with a fifth edition for cities in France.

 

The 30,000 copies of the free newspaper were handed out to commuters today in the city centre, university campus and its network of trams and buses.

 

President and chief executive, Pelle Tornberg, said: “This launch continues our strategy of extending our coverage in existing Metro markets.

 

“Metro’s presence in six of the latest cities in Europe’s third largest advertising market enables us to deliver a unique daily reach of young, urban, upscale readers to our advertisers.”

 

Metro’s are currently distributed in Paris, Marseille, Lyon, Toulouse and Lille.

 

Earlier this week, New York City became the latest US conurbation to face the onslaught of the Metro, free newspaper phenomenon.

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