Ideal World commenced broadcasting as part of the Freeview line-up on this week, extending its reach by over 35%.
The addition of Freeview will extend the viewing of the Ideal World Channel into around 12 million homes. 52% of Freeview consumers are from the ABC1 socio-economic group who are interested in buying quality products via television.
Non-executive chairman of Ideal Shopping Direct, Jim Hodkinson, said: “This is the most important strategic development for the company as it further extends our reach to a fast growing audience of new potential customers via the DDT platform.”
“It also ensures that whichever broadcast platform is an individual viewer’s preference, they will be able to access Ideal World.
“When the current analogue signal is switched off, which Ofcom hopes to be no later than 2010, Ideal World will then be available in an estimated 26 million
Chief executive Paul Wright added: “Freeview substantially increases the size of our customer reach with it being the fastest growing digital platform across the