Daily TV Marketplace - Little paradise in Spain for DIYers

New reality show Trouble in Paradise could spell trouble for schedulers after only 2.6 million viewers tuned in to ITV1 last night for the opening episode.


The latest offering from Endemol, pioneers of the Big Brother phenomenon, features seven couples renovating a decrepit house in Southern Spain.


The continued success of BBC One’s New Tricks, starring Denis Waterman and Amanda Burton, has shown substance is a major bigger draw than reality programming.


The 60-minute episode last night from 9pm attracted almost 7 million viewers, a share of 30%, giving the channel a strong night from 7.30pm onwards.


EastEnders (7.30pm) pulled in almost 11 million viewers, while Trauma (8pm) attracted 6 million and Bailiffs (8.30pm) 5.8 million, an average share of well over 35% for the entire period.


Earlier on ITV1, Britain on the Move had 3.2 million viewers at 7.30pm, with the hour-long offering of The Bill scooping 6.3 million at 8pm.


However, The All Star Comedy Show at 10pm proved it was no laughing matter at ITV1 last night after only managing to pull in 3.1 million viewers and an 11.5% share at 10pm.


Channel 4’s analysis into the inefficiencies of the postal service on Dispatches (9pm) also beat off ITV1’s latest reality-fest, with 3.2 million viewers and a 13.9% share.


At 10pm on Channel 4, Sex on TV – needing little description – attracted 2 million viewers and a 12%


Five’s hour-long special on Abba’s Greatest Hits proved nostalgia still has its place, with 2.1 million viewers, while its movie at 10pm, Blowback, kept in 1.6 million Mario Van Peebles’ fans glued to their sets.


The countdown to Sunday’s grand final of the World Snooker Championship has well and truly begun, with 2.4 million viewers tuning in for the opening frames of Ronnie O’Sullivan’s face off with Stephen Hendry between 9 and 10.30pm.


Analysis for Daily TV Marketplace by Kevin May.


Previous Daily TV Marketplace:


April 28: Bad Girls more attractive than real baddies

April 27: Kitchen brute scores a winner

April 26: Soap fans split for crime feast

April 25: ITV unveils its new Brief

April 24: Millionaire fails ratings jackpot

April 23: Dyke returns to the Beeb

April 22: Geordie draw pulls in 5m

April 21: May 33rd a worthy turn-off

April 20: Chelsea loss a pull for ITV1

April 19: More to the Baftas than a soap carpet

April 18: What lies beyond period drama?

April 17: Record takeaway for small guys

April 16: Top of the Pops-tastic

April 15: Loos secures Sky One record

April 14: Solid opener for Bad Girls

April 13: Brains displace celebs

April 9 to 12: Bank Holiday Special

April 7: Footie wives triumph on screen

April 6: Medical and football dramas dominate

April 5: ITV trumps far-right drama

April 4: Movie buffs enjoy a night in

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