Wella opts for sexy loo talk

Talking posters in lavatories are Wella UK’s latest weapon in a campaign to promote its new range of hair products called Headgames.

The posters – which greet people with the phrase: “Hello gorgeous. I like the look of you!” – were developed by ambient media agency Inside Ambient, in association with Elizabeth Hindmarch Public Relations.

Emma Moreland, account manager at EHPR said, “We were looking for an innovative idea for the Headgames range.

“Inside Ambient fulfilled the creative brief perfectly and managed the entire project including the media planning, buying and distribution.”

The posters are on display throughout August in Revolution, which has sites in Birmingham, Bristol, Glasgow, Milton Keynes and London’s Soho.

Clubbers and drinkers are encouraged to experiment with the products, which are left in washrooms together with promotional postcards.

Inside Ambient’s other clients include Samsung and Lush who specialise in handmade cosmetics.

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