Professor Rita Marcella, dean of the school and leader of the research team, said: “Changes in the media and communications industries have created opportunities for women yet evidence suggests that they are still failing to achieve equity with men in terms of entry, retention and progression.”
The project will explore the factors behind women’s employment issues in the sector, which includes advertising, publishing, broadcast, journalism and public relations.
Professor Marcella added: “At the end of the project we hope to have identified the main factors that will allow active gender policies to be developed enabling women to enter, remain in and progress in this employment sector.”
The study is being part funded by a £61,000 grant from the European Social Fund.
Women wishing to participate in the study should contact research assistant, Lorraine Illingworth on 01224 263477 or email: firstname.lastname@example.org.