In Brief

Viewers get interactive with BBC Olympic coverage

Half of those watching the BBC’s Olympic coverage on TV have pressed the red button – setting a record of 6.13 million interactive sports fans. Unconsolidated figures show that since the opening ceremony on August 13, more people than ever before have pushed the interactive button.

Olive teams up with Harrods on Italian promotion

BBC Magazines’ glossy food title Olivehas secured a deal with Harrods to help promote the store’s Made in Italy promotion during September and October. Olive will carry a 24-page supplement, produced in conjunction with the store, in its October issue, which will be available in Harrods’ food hall throughout the promotion.

Kitchen appliance maker awards contract to AMS

AMS Media has won the media business for Beko, a maker of kitchen appliances. The budget for the campaign is £750,000, with home interest titles and women’s monthlies likely to be used for this national campaign.

Farley’s baby milk links up with Discovery Health

Discovery Health and Heinz’s infant milk brand, Farley’s, have signed an exclusive integrated sponsorship package.

The deal, which was negotiated by Heinz’s media agency, Starcom, and Sky Media Sales, on behalf of Discovery, includes on-air sponsorship and a DVD. Farley’s Follow On Milk will sponsor Discovery Health’s Baby Talk programming strand during the 12-week campaign, starting in late August.

Think tank lends support to PPA campaign

Think tank the New Economics Foundation is backing a campaign to save small magazine and newspaper retailers from closure. The organisation has sent a letter of support to the Periodical Publishers’ Association, which is pushing for industry-wide exemption from legislation that would change the way publications are distributed. PPA claims the proposed system would sideline smaller retailers.

Profits rocket at Dentsu in first quarter

Japanese ad agency Dentsu has reported an increase of more than 90% in its profits for the first quarter of 2004.

Operating income for the quarter was £51.2m compared with £26.9m for the same period in 2003.

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