Shell to overhaul global media setup

Energy giant Shell has revealed it will review its £100m global media account in 2005, with a view to consolidating the entire business into one advertising network.

The company said it wanted to appoint a global network to cover the entire worldwide account, which is currently split between MediaCom in Europe (worth around £5m in the UK), Maxus in Asia, Initiative, MindShare and JWT in the US and Starcom MediaVest for Shell’s Jiffy Lube brand.

The winning network’s budget for work on the business is also expected to increase over the next few years above the current £100m spent on marketing in 2004.

A shortlist of agencies invited to pitch for the business is expected to be unveiled in the first few months of the New Year, with a network appointed and working on the account by July 2005.

Raoul Pinnell, chairman of Shell Brands International, said: "It is standard practice for Shell to review its agency alignment on a regular basis.

“The media industry is one which changes rapidly, and Shell must keep up to date with best practice in the marketplace.

“Recent changes in the way we organise our businesses also make this a good opportunity to ensure we are getting the best added value and efficiencies in our media activities.”

By Kevin May

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Watch the first YouTube clip, nine years on

Watch the first YouTube clip, nine years on

This week marks the ninth anniversary of the first clip uploaded on YouTube, a 19-second video of YouTube co-founder Jawed Karim at the San Diego Zoo.

Share
Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo has partnered with film distributor Twentieth Century Fox to create a global content hub on its Yahoo Movies platform for new release 'X-Men: Days of Future Past'.

Share
My Media Week: Stuart Taylor

My Media Week: Stuart Taylor

This week, Stuart Taylor, chief executive, Kinetic UK, is inspired by the new tech coming to market and how wearables and smart cities will impact on OOH.

Share

Get news by email