Standard and guidebook in giveaway deal

The Pocket London Guide will be given away with copies of the London Evening Standard in February 2005 to mark the mini-guide’s support for the London 2012 Olympic bid.

The guide has recently achieved one million copies in sales and the deal with Associated Newspapers will take place on the same day the International Olympic Evaluation Committee visits London in the final months before the winning city is unveiled.

A wide range of companies in London – including Royal Smithfield, World Travel Market and Cavendish Hotel – have also recently had personalised copies of the guidebook produced for customers and clients.

Louise Annis, sales and marketing director of London’s stylish Cavendish Hotel, commented: “The Pocket London Guide is fantastic for visitors to the city and is also a great way for us to promote ourselves.

“The most salient feature about Pocket London is that the guide’s cover has been designed to tie in with our branding and corporate ID.”

The London Evening Standard has only recently thrown its weight behind the London bid after months of wavering editorially.

By Kevin May

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