Ad Chart channel to launch in 2005

Video Networks, owners of the HomeChoice home television service, will unveil its on-demand advertising channel to viewers in 2005.

The launch of the Ad Chart follows a successful pilot earlier in 2004 and will include a poll for viewers to vote for their favourite ad shown on the channel.

The Ad Chart will also allow users to choose which advertising clips they wish to view.

Roger Lynch, Chairman and CEO, Video Networks said: "The Ad Chart is another example of Video Networks leading the industry by addressing growing advertiser concerns over the effectiveness of traditional TV advertising models.

“In an increasingly on-demand world, advertisers will need to re-assess their strategies and create new and innovative ways to reach their target audiences.

“Video Network¹s platform offers advertisers the unique opportunity to gain access to an on-demand audience and the chance to find a solution."

Mark Bradford, Managing Director, Brand New TV said: "Brand New TV is delighted to be working with such a forward thinking and cutting edge company as Video Networks.

“The Ad Chart is a truly revolutionary concept that could change the economics and accountability of the TV advertising industry, as it transitions into a much more permission based advertising model.

“The TV advertising industry is facing one of its biggest challenges yet as advertisers demand more accountability and new models of advertising beyond the thirty second spot, we hope that agencies will grasp the opportunity to work together to face this challenge head on."

By Kevin May

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