AI lands Post Office digital brief

London-based digital agency AI has beaten off competition from four other agencies to land the digital marketing account for the Post Office.

The win comes just weeks after AI changed its name from Arnold Interactive following its purchase by Media Square from French owner and global media network Havas.

Allison Wightman, Post Office e-commerce commercial manager said “We needed an agency that would share our vision and could work as a partner with us to create a richer and more rewarding online experience for our customers.”

AI will be charged with developing the Post Office’s entire digital strategy, taking in the creative, planning, technical and accessibility areas of the business.

Steve Eaton, Post Office ecommerce operations manager said: “Arnold Interactive will be complementing our in-house team skills and this will enable us to progress our strategic plans more quickly from business case through to roll-out.”

Susanna Hurley, client service director at AI, said: “The Post Office team are highly driven, focused on their customers and their business goals.

“Their energy and enthusiasm is infectious and we are delighted to be a part of a very important stage of their business development, they will be one of the champions of the interactive industry in 2005.”

The win for AI adds to its raft of other high profile clients including COI, Holmes Place, Avis, National Express, the National Lottery, Expedia and Waitrose.

By Kevin May

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