Cinema advertising grows 23% in Q3 of 2004

Cinema advertising is the surprise market-leader in terms of growth after the sector outperformed the rest of the industry as figures revealed the fourth consecutive rise in expenditure in the UK.

The once under fire sector posted a massive 23.1% increase in advertising revenue to £40m during July to September on the same period in 2003.

Figures from the Advertising Association and World Advertising Research Center said expenditure in the UK increased overall by 4.6% during the same period, a rise of 3.3% in real terms.

Other star performers included outdoor, which posted an increase of 7.3% year on year to £214m.

The regional press saw a healthy increase on 5.6% to £781m, while television also saw its ad revenues rise by 5.7% to just £70m short of the magic £1bn mark.

Two of the worst performing sectors were national newspapers, with a modest 3.1% increase to £448m, and radio, posting a 3% rise to £135m.

The magazines market also showed indifferent progress compared to the soaring cinema, television and regional press sectors.

Consumer titles managed just a 1.5% increase to £193m for the same period, although the b2b sector revealed solid growth of 4.3% to £301m.

In press, classified advertising is now just £43m behind the traditionally dominate display advertising cousin.

Revenues between the two revenue streams for the press market were £883m for display (up 3.1%) and £840m for classified (up 5.5%).

By Kevin May

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