HomeChoice to offer music download service

Video Networks, the TV and broadband internet group and providers of HomeChoice television, are launching what they claim is the first ever TV music download service.

The service will be available on the HomeChoice V:MX music channels and was developed with 7 Digital Media, allowing customers of VNL’s interactive HomeChoice product to purchase songs as they watch them by texting in from the user’s mobile phones.

The customer will then receive a download code via text which they then use to download the track they want off the V:MX website.

The V:MX’s online store of currently has 30,000 tracks and is expected to increase to 500,000 tracks by mid-2005.

VNL also intend to develop a way of allowing customers to order tracks directly from their TV using their remote control.

Roger Lynch, chairman and chief executive of Video Networks, said: “Video Network’s V:MX music channels have already been recognised for their interactive excellence and the new download service will take the customer experience one step further.”

The service will launch on the channels V:MX Hits and V:MX Chart before extending across the whole V:MX output in 2005.

By Martin Hemming

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