The service will be available on the HomeChoice V:MX music channels and was developed with 7 Digital Media, allowing customers of VNL’s interactive HomeChoice product to purchase songs as they watch them by texting in from the user’s mobile phones.
The customer will then receive a download code via text which they then use to download the track they want off the V:MX website.
The V:MX’s online store of currently has 30,000 tracks and is expected to increase to 500,000 tracks by mid-2005.
VNL also intend to develop a way of allowing customers to order tracks directly from their TV using their remote control.
Roger Lynch, chairman and chief executive of Video Networks, said: “Video Network’s V:MX music channels have already been recognised for their interactive excellence and the new download service will take the customer experience one step further.”
The service will launch on the channels V:MX Hits and V:MX Chart before extending across the whole V:MX output in 2005.
By Martin Hemming