Feather Brooksbank hold on to Lactalis

Feather Brooksbank has beaten off competition from OMD and Mediaedge:cia to retain the UK media account for the French dairy producer Lactalis.

The agency and Lactalis would not reveal the exact value or duration of the account, but Patrick Humphries, Feather Brooksbank’s senior account manager, said that Lactalis would be spending “significantly more” than the £300,000-400,000 they are estimated to have spent in the UK last year.

Lactalis’s pan-European account for the UK, Germany, Spain, Portugal, the Netherlands, Belgium, Russia and the Ukraine will still be controlled from Paris by Carat International, with Feather Brooksbank’s Manchester office keeping control of the UK element.

Lactalis’s main UK brand is Président, which has been using terrestrial and satellite TV advertising to plug its Emmental brand over the last two years.

Président also offers Brie, butter, Camembert, hot eating cheeses, dips and spreads to the UK market.

Feather Brooksbank’s successful re-pitch focused on demonstrating their buying and service capabilities across the UK and Europe.

Humphries said: “I’m delighted that we’ve retained the account as we’ve enjoyed working with [Lactalis] over the past four years and look forward to continuing the relationship into the future.”

By Martin Hemming

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