Digital radios to top one million sales

Sales of DAB digital radios are set to reach the million mark by the close of 2004, according to the BBC.

Strong Christmas trade will nudge sales of digital radios way past the 800,000 mark, the number of units sold up to October this year, said the BBC.

Some predictions forecast that sales will climb as high as 1.2m.

The BBC’s predictions come as the corporation’s vision for the future – as submitted to the secretary of state for Culture, Media and Sport – is published as part of the government’s review of digital radio.

Simon Nelson, controller of BBC Radio & Music Interactive, reiterated the BBC’s commitment to DAB and said digital radio promises to be one of the success stories of 2004.

And a BBC spokesman said: “Sales are looking promising and this is good news for the industry. It’s nice to know that all our investment in the digital service has been worthwhile.”

The BBC’s predictions are reinforced by The Digital Radio Development Bureau (DRDB), which estimates that DAB radios will be in around 1.2m UK homes by the end of this year.

Ian Dickens, chief executive of the UK’s Digital Radio Development Bureau, said: “In the UK, retailers are committed to DAB, manufacturers are committed to DAB, broadcasters are committed to DAB and, as a result, the radio market has been rejuvenated as more and more listeners discover the broad array of benefits DAB delivers over old analogue technology.”

To date DAB has been adopted or tested in 40 countries worldwide.

By Lucia Cockroft

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Bombay Sapphire has launched the second year of its 'Imagination Series' of five sponsored short films, after one from last year's series won a Bafta for Gravity Road in January.

Share
Outdoor Campaign of the Month: Just Eat
[Sponsored feature]
Share
Bauer launches daily football stats email The Equaliser

Bauer launches daily football stats email The Equaliser

Bauer Media has launched The Equaliser, a football-based daily email combining sports statistics and analysis, targeting desktop and mobile users.

Share

Get news by email