Irish pub chain extends reach for Hi-Tech Media

Bar media contractor, Hi-Tech Media, is installing its washroom panels within the O'Neill's Irish Bar chain, owned by Mitchell & Butlers.

Hi-Tech Media already has poster sites in Mitchell & Butlers city town bars and the addition of the 125 O'Neill's venues, with over 1,000 poster sites, gives Hi-Tech about 480 venues with 4,000-5,000 poster sites across the Mitchell & Butlers bar network.

Advertisers already signed up for the O'Neill's sites include WKD, Transport for London and a government campaign about mobile phone theft.

Hi-Tech currently operate 18,000 washroom panels across 150 bar operating groups including Vodka Revolution, Puzzle's and Bar Fly.

Hi-Tech also offer additional bar media formats including, sound panels, beer mats, matchbooks and heat sensitive urinal stickers.

Rob Sutton, sales director at Hi-Tech, said: "Hi-Tech are adding new and quality bar venues which have never before been available to advertisers, encouraging growth throughout the whole market. The strategy will continue with further new bar brands being announced early 2005."

O'Neill's is the largest Irish bar brand in the world and caters for over 570,000 18-35 year-old drinkers every week, according to Hi-Tech.

By Amanda Lennon

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose has joined forces with Channel 4 and produced a Saturday morning lifestyle and cookery programme called 'Weekend Kitchen with Waitrose', with TV presenters Lisa Snowdon and Steve Jones signed up to front it.

Share
Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

The Guardian reached more than 100 million monthly unique browsers for the first time in March, according to Audit Bureau of Circulations figures published today.

Share
Toyota achieves the impossible by calming angry Roman drivers

Toyota achieves the impossible by calming angry Roman drivers

Italians swearing and shouting while sitting behind the wheels of their cars and negotiating the busy streets of Rome could become a thing of the past if they all start driving Toyota's Hybrid vehicles, implies a short film for the car brand.

Share

Get news by email