The new deal with The Boat Race Company, which took an astonishing six months to negotiate, will run for the next five years and follows ITV’s successful attempt earlier in 2004 to prise the television rights away from the BBC.
LBC’s coverage of the race will also be available outside the boundaries of its normal London frequency via an internet feed on its website.
Mark Flanagan, managing director of LBC, said: “We want to make the Boat Race accessible, interesting and even more connected to London.
“Through some exciting, new approaches we will create a family occasion in which our listeners can participate and enjoy.
“The entire event –the build-up, the Race itself and the celebrations and commiserations- will create a real buzz, both on-air and off-air.”
The Boat Race was first run 175 years ago and last year attracted 250,000 people to the banks of the River Thames to watch the university crews vie for the prestigious winners spot.
Christopher Rodrigues, chairman of The Boat Race Company, added: “LBC’s plans will mean that the radio coverage of the Boat Race will be entertaining, informative and interactive.
“Moreover, for the first time in its illustrious history, the Boat Race has a meaningful opportunity to build on its excellent relationship with London.”
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